Getting Back to Basics

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Welcome! This is an area where you can find information on how to start out your PPC campaigns on the right foot. The Back to Basics series is designed to help people learn new skills, teach the tested best practices, and discuss the reasons why things do and don’t work. Please feel free to share resources to other readers via the discussion section, and alternate ideas if you have them.

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Week Starting April 7, 2008

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