The 7 Handiest Excel Equations for PPC

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Excel is undoubtedly the most important program I use in conjunction with my PPC work. It’s the Swiss Army Knife of online tools where I […]

Popularity: 36% [?]

How to Compete with Bigger Advertisers on Popular Keywords

One of the most frustrating things I can imagine while managing small PPC accounts is getting priced out of a keyword that has the potential for a lot of traffic and lots of sales. If you’re in that situation, there are ways to compete by getting maximum exposure and going beyond Google’s quality score. […]

Popularity: 43% [?]

WARNING! AdWords Phishing Scam

Recently I got an email with an apparent letter from the Google AdWords team saying that I need to update my billing information that read as follows:
This message was sent from a notification-only email address that does
not accept incoming email. Please do not reply to this message.
—————————————–
Dear AdWords Customer,
Your ads have stopped running because we […]

Popularity: 44% [?]