The 7 Handiest Excel Equations for PPC

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Excel is undoubtedly the most important program I use in conjunction with my PPC work. It’s the Swiss Army Knife of online tools where I […]

Popularity: 36% [?]

Updates Coming Soon

I’ve been a bad blogger, and for that I’m sorry.  The site is still active, and will be back to normal updates again in the near future.  Between my day job, and planning a wedding, I just haven’t had time to write like I used to. 
My bride-to-be and I are headed off to a tropical […]

Popularity: 26% [?]

How to Compete with Bigger Advertisers on Popular Keywords

One of the most frustrating things I can imagine while managing small PPC accounts is getting priced out of a keyword that has the potential for a lot of traffic and lots of sales. If you’re in that situation, there are ways to compete by getting maximum exposure and going beyond Google’s quality score. […]

Popularity: 43% [?]