The 7 Handiest Excel Equations for PPC

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Excel is undoubtedly the most important program I use in conjunction with my PPC work. It’s the Swiss Army Knife of online tools where I […]

Popularity: 36% [?]

3 Unique Ways to Use Conversion Tracking

Conversion tracking is one of the most important pieces of the PPC puzzle, because it lets you track results at the keyword level. Ideally your site is also equipped with an analytics package that lets you see your site’s performance in a lot more detail to see what happens between click and conversion, but […]

Popularity: 37% [?]

WARNING! AdWords Phishing Scam

Recently I got an email with an apparent letter from the Google AdWords team saying that I need to update my billing information that read as follows:
This message was sent from a notification-only email address that does
not accept incoming email. Please do not reply to this message.
—————————————–
Dear AdWords Customer,
Your ads have stopped running because we […]

Popularity: 44% [?]