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Today I was reading an interesting article on the blog Search Insider, discussing the issues with companies and agencies have when trying to hire people for SEM work. Its number 1 requirement for people who can succeed in search is knowing the fundamentals of business and marketing. It provides what I think is the ideal metaphor for this situation:
Fundamentals are crucial; there are countless examples of less talented athletes whose success came from being grounded in fundamentally sound practices executed with discipline. Their reliance on fundamentals as their foundation is usually what creates their greatness.
That’s also one of the main reasons why I started the blog: Help people learn the fundamentals of search marketing. However, the fundamentals of this industry are still maturing, and everyone might have different definitions of what counts as a fundamental. So I’d like your help to figure out what you want to hear and learn about. Here are a couple ideas that I’m working on at the moment, but please feel free to add any to the list via the comments box. Nothing is too simple or complex.
Current Drafted Topics Include (in no particular order):
- How to fully utilize conversion tracking for different business models
- How to install Google Analytics filters
- How to setup multiple Google Analytics web profiles for individual sites (and why)
- How to analyze individual keyword trends over time
- The best Excel formulas for PPC
- Various ad agency pricing structures
- Various Tool Reviews
- Ad Copy testing: Part Deux
- Listing of blogs I read on a regular basis to keep up-to-date in the industry
Reader feedback on importance of these ideas, as well as any submitted ideas will influence in what order I publish, so please be as open and honest as you want. So, what do you want to talk about?
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Hey Don,
I’d like more posts on tracking conversions using Google analytics and other methods…this could make life more simpler!
Amit’s last blog post..What are Keywords?