About
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Search is an industry running 24/7. It doesn’t matter what time you go home or turn off the computer, your site is always competing for sales or leads against other sites. The benefit is information and data that is nearly real-time. The problems come from you needing to compete at the same level of your competition or better today. In some cases you don’t have 3 months to learn the “ins and outs” of the engine interfaces, because as far as today is concerned, you may be losing money. That’s where the SERPzone comes in.
It was established to help those new to the fields of paid search (PPC) or Search Engine Marketing (SEM) get the knowledge and resources needed to succeed now. Every article is intended to have usable tricks, lessons, and practices that can be executed now. This site gets updated multiple times a week, with its primary series “Getting Back to Basics” in full swing. Take a look at the archives and see what tricks you can use today. I’d recommend having your accounts open in another window so you can even follow along. So if you’re ready, let’s talk about Search.
About the Author:
Living just outside of Seattle, Don has been addicted to Search for the last three years. Fueling his learnings with Space Needle-sized cups of coffee and lattes, he is continually learning all the intricacies of each search engine, shopping feeds, and analytics tools available to discover what’s working, what’s not, and how to make both better. He is a numbers junkie that looks for trends where others only see data, and finds opportunities where others only see poor performances. He has been involved with literally thousands of campaigns for more than 50 clients, and has seen all of them turn profitable.
Outside of Search, he recently got married to his beautiful bride, Christina. Besides spending time with her, he also enjoys photography, learning and discussing entrepreneurship, advertising, business theory and management, and studying history and politics. You can find Don on the Social Media Circuit at the following profiles:
You can also invite him to be your friend on Facebook.
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