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There’s a lot more to search marketing and PPC than just Google AdWords, Yahoo Panama, and MS adCenter. Even though these “Big 3″ account for […]
Popularity: 100% [?]
There have been numerous articles that go into detail about how to use Search as a branding tool, but for the most part I think search and TOMA need to stay separate, yet still nearby. TOMA is a marketing acronym for Top Of Mind Awareness, and is the primary goal for most branding campaigns. The […]
Popularity: 28% [?]
Recently my fiancée was planning a trip to go home to Ohio for a wedding shower her mom and bride’s maids were throwing. We did what most cost-conscious travelers do and started looking up fares for her on all the major travel sites. We were too tired after a long day to put a lot […]
Popularity: 37% [?]