Getting Back to Basics: Writing Ad Copy

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Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can interact with. Marketing Sherpa estimates […]

Popularity: 30% [?]

5 Quick & Easy Steps to Lower CPAs (and Looking Like a Hero while Doing it)

The client is calling. Your boss is at the office door. “We’re not getting enough conversions for the money we’re spending. We either need more sales or less cost for these conversions!”
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While I can’t speak for you, over the years I’ve gotten calls and similar visits from time to time that ask […]

Popularity: 29% [?]

Getting Back to Basics: Yahoo Campaign Settings

It’s time to get back to basics. Get rid of all the experience that you take for granted and your thinking that says “that step is for newbies, and too easy for me”. That’s right, it’s time do review each and every piece of our campaigns and make sure everything is up to par. So […]

Popularity: 20% [?]